AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Sweden: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps in Sweden during Q2 2025, with insights from Sensor Tower on downloads and active users.
The second quarter of 2025 saw varied performances among the top beauty retail applications in Sweden, according to data from Sensor Tower. Here's a closer look at the trends for each app.
Lyko experienced a steady increase in weekly downloads, peaking at around 3.8K in late April. Active users rose from 69.8K to 71.3K by the end of June, indicating a consistent user base.
Notino: profumi e cosmetici saw a significant spike in downloads, reaching 7.1K mid-April, followed by a gradual decline. Active users fluctuated, peaking at 9.3K in mid-April and stabilizing at 6.6K by the end of the quarter.
Rituals Home & Body Cosmetics had a notable surge in downloads in late May, reaching 9.5K. Active users mirrored this trend, peaking at 13.7K during the same period before declining to around 6.1K by June's end.
SEPHORA - Maquillage, Parfum maintained a steady download rate, with a peak of 1.8K in mid-June. The app's active users increased significantly, reaching over 52K in mid-June before settling at 48.6K.
Lush Fresh Handmade Cosmetics showed modest download numbers, peaking at 449 in early April. Active users remained relatively stable, with a slight increase to 465 by late June.
For more detailed insights and trends, visit Sensor Tower, where comprehensive data is available for further analysis.
